WHO WE ARE
Lotus is a food and drink communications agency specialising in branding and media profiling of chefs and restaurants (and more) in the UK, Australia and worldwide. We are a dedicated team with strong national and international media contacts, creative ideas and the experience and professionalism of a large organisation combined with the flexibility, accessibility and personal touch that a smaller agency can provide.
Founded in London in 2002 by Monica Brown, Lotus has grown to become a prominent gastronomic communications agency. Our offices are multicultural and multilingual and our consultants come from diverse backgrounds, culminating in a team that is well positioned to meet our client’s needs.
WHAT WE DO
We create a strong global identity to ensure longevity and integrity for the future.
THE TOOL KIT – CONTENT CREATION
We develop strategic timelines, press strategy, press releases, imagery, media packs and target media who align with the brand/s. We create high quality content that presents our clients in the best possible light.
We identify and propose involvement with major events, in partnership with other like-minded establishments and chefs – profiling through association.
We look for opportunities to align your brand with other prestigious brands, to provide mutual endorsement to boost your profile.
We draw from our vast pool of resources, networks and experience to maximise opportunities for our clients whilst maintaining a very personalised management service.
We manage the crisis, ensuring any negative impact is considerably reduced. We restore your brand’s reputation, re-establishing credibility on the internet and in the press and broadcast media.
We train our client and their team for contact with the media, be it radio, television or the press. We explain how the media works to allow individuals to deal with its demands, conveying a consistent brand message.
We are proactive and support marketing initiatives with external partners and develop collaborative relationship with those partners. We identify marketing campaigns for our clients.
We offer guidance and support in building the restaurant’s online voice across the social media platform.