WHO WE ARE
Lotus is a full-service agency offering expertise in brand management, strategic direction, publicity, business development, events and communications for chefs, restaurants and food related projects globally. With offices in London, Melbourne and Sydney and a strong portfolio of high profile clients, Lotus is renowned worldwide for its integrity and quality of service. The difference with Lotus is simply the individuals who work there and the combinations of experience and expertise in our team.
WHAT WE DO
We create a strong global identity to ensure longevity and integrity for the future.
THE TOOL KIT – CONTENT CREATION
We develop strategic timelines, press strategy, press releases, imagery, media packs and target media who align with the brand/s. We create high quality content that presents our clients in the best possible light.
We identify and propose involvement with major events, in partnership with other like-minded establishments and chefs – profiling through association.
We look for opportunities to align your brand with other prestigious brands, to provide mutual endorsement to boost your profile.
We draw from our vast pool of resources, networks and experience to maximise opportunities for our clients whilst maintaining a very personalised management service.
We manage the crisis, ensuring any negative impact is considerably reduced. We restore your brand’s reputation, re-establishing credibility on the internet and in the press and broadcast media.
We train our client and their team for contact with the media, be it radio, television or the press. We explain how the media works to allow individuals to deal with its demands, conveying a consistent brand message.
We are proactive and support marketing initiatives with external partners and develop collaborative relationship with those partners. We identify marketing campaigns for our clients.
We offer guidance and support in building the restaurant’s online voice across the social media platform.